The digital media strategist will be responsible for championing growth on both internal and external social media platforms. They will have a deep understanding of social media and be able to craft posts that drive engagement and lead to conversions.
Digital Media Content Strategist will:
- Report directly to the COO to present new initiatives and growth strategies
- Mange the NowCities platforms (7+) Instagram accounts and post daily
- Plan, execute and deliver effective social media campaigns with measurable KPIs
- Deliver reports and online metrics for campaigns and provide insights and recommendations
- Utilize appropriate features of various social media platforms to grow reach and boost engagement
- Utilize the brand’s persona and voice to create effective campaigns
- Manage the online reputation/presence of the brands by communicating and engaging with social media networks
- Develop and execute marketing strategies on social media for internal and external brands
- Develop original content to increase community engagement
- Oversee, plan and deliver content across social platforms using scheduling software such as Hootsuite and Facebook Creator Studio
- Amplify the stories of the news team through engaging social media posts
- Craft sponsored content in a voice that fits the Now Cities persona while appearing organic
- Create content calendars for clients that align with their business goals
- Project manage digital campaigns from ideation to completion
- Manage long-term large-scale campaigns on the Now Cities platforms including content creation, client communication, ongoing analytics and reporting.
- Cross-post relevant content in daily newsletters
Requirements:
- 2+ years of experience managing social media accounts
- Extensive experience in professional writing
- Excel in written communication
- Big picture thinker with the ability to strategically set and meet goals
- Ability to analyze and measure success
- Always-on creative mindset
- Detail and process oriented
- Excellent organization and communication skills
- Time management
- Be on top of the latest marketing trends
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